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Identity services crucial to prevent cyber incidents amidst agentic AI adoption: Study
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The increase in the adoption of artificial intelligence (AI) agents among enterprises is leading to a surge in non-human identities (NHIs) and agentic identities, which will necessitate robust identity services and infrastructure deployments to prevent cyber incidents, according to the latest findings of a Rubrik Zero Labs survey released on Friday.
Rubrik Zero Labs is the dedicated cybersecurity research unit of the US-based data security firm, Rubrik.
It found that 86% of respondents have fully or partially incorporated AI agents into their identity infrastructure, and an additional 12% have plans to.
Additionally, while over half of IT security decision-makers (56%) estimate that in the next year, 30% or more of the cyberattacks they deal with will be driven by agentic AI.
“Attackers are now frequently targeting both human and non-human identities. It’s the fastest route to critical systems and data, fundamentally changing the face of Indian cyber defense,” said Ashish Gupta, MD, India & head of engineering at Rubrik.
“For Indian organizations, which manage complex hybrid environments involving multiple identity providers (Active Directory, cloud IdPs, SaaS, and NHIs), this complexity creates numerous failure points,” Gupta added.
According to the company, identity systems and data are the two assets attackers most often exploit. “Therefore, going beyond prevention, the key to true resilience is ensuring the rapid protection and recovery of both,” he added.
In India, the company found that 82% organisations plan to replace their current IAM (Identity and Access Management) solutions within the next year to strengthen identity security.
Further, 90% of Indian organisations plan to hire dedicated professionals in the next 12 months to manage and enhance digital identity management, infrastructure, and security, with 61% citing security concerns as the primary driver to switch IAM providers.
